Over the course of my adult life I’ve worked in positions that require a good degree of administrative skill, and I’ve successfully managed various corporate events over the course of my career. Fortunately, it comes naturally for me – I realized at a young age that my brain is hard-wired for process. When I look at a project I automatically break it down into steps in my mind.
In 2012 my oldest daughter got engaged. I had a great time handling most of the planning and coordination, executing the vision my daughter and son-in-law had for their wedding. (I did hand all of my plans over to a “day of” coordinator so that I could spend my time with family and friends, and I’m glad I did.) After their wedding, I helped several friends with wedding coordination and really enjoyed it. I’ve been told many times “you could do this professionally” so I’ve decided to launch a wedding coordinator business.
You will quickly realize once you start looking for venues and vendors that the wedding industry targets/promotes weddings that cost tens of thousands of dollars. Most people getting married either don't have or don't want to spend tens of thousands of dollars, but they want something beautiful and genuine and true to themselves, with great food, drink, photos, live music, etc. – whatever their most important elements are. Unless your wedding is very small and in a location where all set up is provided, you will need an extra set of hands on the day of your wedding. This is true of small budget weddings too. I have targeted this area as where I want to work – people who want a lovely event, don’t want to be completely caught up in logistics during the last few weeks leading up to the wedding, and don't have an unlimited budget. Because I’m just entering the industry, and because I want to help families who don’t have huge budgets, I’ve decided to start my business by pricing my services at well below the market rate.